01Face
Nuru Veil
Daily Face Sunscreen · SPF 50
A sheer, comfortable daily veil designed with deeper skin tones in mind.
Apply generously as the final step of your morning routine. Reapply as directed on packaging.$26Concept product
The first bloom
Care for every
part of you.
Face, body, and crown essentials inspired by treasured African botanicals and made for the beautiful realities of your daily ritual.
01
02Crown
Silk Root
No-Lye Hair Relaxer
A measured smoothing ritual with shea butter and protective oils.
Always read and follow package directions. Perform strand and sensitivity tests before use.$22Concept product
03Body
Sùn Clay
Nourishing Body Wash
A soft-lather cleanse scented with warm amber and hibiscus.
Massage onto wet skin, breathe in the warm botanical scent, and rinse well.$20Concept product
04Face
Baobab Dew
Gel-to-Milk Face Cleanser
A cushiony everyday cleanser that leaves skin feeling calm and supple.
Massage onto damp skin and rinse. Use morning, evening, or whenever skin needs a reset.$18Concept product
05Crown
Crown Elixir
Scalp & Hair Oil
A lightweight botanical blend for textured hair, braids, and locs.
Warm a few drops between fingertips and smooth over scalp, strands, or protective styles.$24Concept product
06Body
Shea Cloud
Whipped Body Butter
A rich, melt-in body cream with shea, baobab, and golden oils.
Massage into slightly damp skin, focusing on hands, elbows, knees, and anywhere craving comfort.$28Concept product
Care, always.
Ingredient lists, directions, warnings, and availability appear on final product packaging and retailer listings. Patch test topical products before first use. Hair relaxers must be used exactly as directed and kept away from children. Sunscreen should be used and reapplied according to its Drug Facts label.
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